Visual identity, packaging, and digital presence for Fiesta, a bold, maximalist chocolate brand. Built around a provocative social mission to raise awareness about misogyny, the brand uses the literal heat of spicy ingredients as its central metaphor. The identity completely disrupts the traditional candy visuals through a vibrant visual system rooted in intricate Mexican folk art, florals, and sugar skulls. ​ The brand mindset is loud and unapologetic, expanded beyond the wrapper into a full PR unboxing experience, a digital landing page, and a curated line of lifestyle merchandise.