For my bachelor's thesis. Visual identity and branding for Skústo, a new business specializing in both sweet pastries and savory products. The primary challenge was to create a unified brand language that bridges these two distinct worlds. The visual system avoids traditional bakery pastels, opting instead for a sophisticated, high-contrast color palette paired with an elegant serif and clean sans-serif typography. ​ Visual identity of the brand represents craftsmanship and adaptability. It centers around custom typography with softened edges mimicking cream textures, a stylized "k" inspired by cake-decorating techniques, and a signature six-pointed spiral symbol used for packaging patterns and social media.